Stuff Group and MediaWorks join forces in collaboration like no other

The country's largest digital and print news media group and the leading radio and outdoor media company are collaborating to deliver a full, cross channel offering with an unrivalled audience reach in the critical 25-54 market.

Stuff Group and MediaWorks commercial teams will each offer customers access to unique sales opportunities across their joint range of media assets. The first new offering is a dynamic news product with Stuff breaking news headlines appearing on MediaWorks' digital billboards across the motu.

Stuff Group Chief Executive Laura Maxwell says the audience numbers of the two organisations speak for themselves and it's also the data opportunities across brands that will provide the most opportunity.

MediaWorks CEO Wendy Palmer says she is excited about being able to offer advertisers this expanded portfolio of products.

Stuff's Brand Connections Managing Director Matt Headland says agency clients in particular will benefit from the experience, strong relationships and cultural alignment between the two commercial teams.