Stuff Group withdraws from X (Twitter)

Stuff, New Zealand's biggest independently owned news business, today announced it will stop sharing content to X (formerly Twitter), effective immediately.

The decision follows Stuff's increasing concerns about the volume of mis- and disinformation being shared, and the damaging behaviour being exhibited on and enabled by the platform.

All Stuff brands including stuff.co.nz, and Publishing Mastheads brands The Post, The Press and Waikato Times will no longer post on X.

This is not the first time Stuff has taken such a stance. In July 2020 Stuff paused posting activity on Facebook following the decision to stop paid advertising on Facebook in 2019 after the Christchurch mosque shootings.