Stuff grows the country's largest digital and print audience

Stuff Group's digital and print audience has grown to more than 3.4 million New Zealanders each month and continues to be the largest in the country, Nielsen CMI readership results reveal.

Across its broad ecosystem of flagship audience products, Stuff reaches 3.44M Kiwis every month. This is the largest digital and print audience in Aotearoa and 1.9% larger than last quarter.

The growth of new digital news sites has also significantly grown the reach of much loved news brands The Post, The Press and the Waikato Times. Digital and print subscribers now deliver almost double the reach of print alone with a combined audience of 788,000 for The Post, 637,000 for The Press and 406,000 for the Waikato Times. Digital subscriptions to the mastheads grew 17% over just the last quarter.

NZ House & Garden magazine reaches 374,000 readers each month, 29% ahead of its nearest competitor.

Stuff Brand Connections Managing Director Matt Headland says premium print content continues to attract large audiences even as they migrate to paid digital subscriptions.