Stuff grows its lead as New Zealand's largest news site

September Nielsen data shows stuff.co.nz attracted 2.22 million visitors with the lead growing from 75,000 to 148,000 over its nearest competitor.

Visitors spend 75% more time on Stuff than on competitor sites. Nadia Tolich credits "quality and engagement."

Matt Headland says being first in both digital and print creates "the most impactful advertising environment." Recent coverage included the America's Cup, Dunedin weather emergency, and the Marokopa children story.