Stuff launches new integration studio Harakeke — weaving brands with audiences through breakthrough storytelling

Stuff Group has established a new strategic creative and editorial studio called Harakeke, situated within the Brand Connections team. The studio combines data insights, creative talent, marketers, strategists, and storytellers to help brands connect with audiences in innovative ways.

According to Brand Connections Managing Director Matt Headland, Harakeke collaborates with agencies and clients to deliver integrated brand narratives spanning digital, print, event, audio, community and magazine audiences.

Harakeke Director Sarah Stuart emphasized that discovering fresh approaches for brands to differentiate themselves and forge connections with New Zealanders represents the foundation of successful storytelling.