Stuff Group launches paid audio subscriptions with blockbuster new true crime podcast, The Lost Boy

1 May 2024

Stuff Group launches paid audio subscriptions with blockbuster new true crime podcast, The Lost Boy

Stuff Group is launching its first paid subscriber podcast series, building on its international true crime reputation which began with the phenomenal success of Black Hands.

The Lost Boy is a six part series about the mysterious disappearance of Invercargill schoolboy Mike Zhao-Beckenridge, who was abducted by his stepfather nine years ago.

Created in partnership with The Press by journalists Mike Wright and Shannon Redstall, it will be free for subscribers of The Press with a subscription model for all other listeners.

Stuff Group CEO Laura Maxwell says paid audio subscriptions have proven successful with local and international audiences, delivering diversified revenue streams alongside advertising and sponsorships.

From today, the first two episodes of The Lost Boy are available free on Apple, Spotify and stuff.co.nz.

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