Stuff Mastheads see 26% growth as subscribers, audiences accelerate

20 November 2025

Stuff Mastheads see 26% growth as subscribers, audiences accelerate

Subscription publications reach nearly 1.5 million monthly, a 26% year-on-year increase representing 300,000 additional readers. Digital subscriptions are up 57%.

The Press has grown to 881,000 readers, a remarkable 65% growth. The Post has reached 906,000, up 20% representing an increase of 150,000 readers.

Steve Kilgallon has been appointed Auckland Editor as Stuff continues to invest in quality journalism across the country.

Stuff Masthead Publishing Managing Director Joanna Norris says the growth demonstrates the value readers place on quality, trusted journalism.

Our Brands