The new home for New Zealand's most popular media website has landed

Stuff Group has today unveiled a brand new platform for stuff.co.nz, enabling an innovative approach to dynamic storytelling and exciting new advertising opportunities anywhere, anytime.

What's immediately visible is the fresh new look but it's the investment under the hood that's where the gold lies. It enables enhanced flexibility and modern storytelling for audiences.

Stuff Digital Managing Director Nadia Tolich said the replatform represents a significant milestone for Stuff.

Stuff's Chief Product Officer Ben Haywood said it is a game-changer that will have an impact right across the business. "Stuff is now completely unshackled from legacy systems."

Brand Connections Managing Director Matt Headland adds there will be features specifically for logged-in audiences that enable deeper, richer knowledge for audience and advertisers.