New Zealand's leading media website is replatforming for the future

A two-year initiative will shift New Zealand's most-visited media site onto cutting-edge digital infrastructure launching in early 2024 when stuff.co.nz undergoes its transformation.

The company's advanced technology framework will enable rapid innovation and fresh commercial possibilities. According to Chief Product Officer Ben Haywood: "think almost any ad, anywhere, at any time" represents the new advertising flexibility.

The redesign will include innovative features like Stuff Shorts, described as New Zealand's inaugural vertical video format for news content.

Brand Connections Managing Director Matt Headland stressed the commercial benefits of new tools which enable innovation and collaboration with commercial partners at speed.