Stuff reduces wrist yoga with NZ-first mobile innovation

In a New Zealand first for news innovation, Stuff has launched Stuff Shorts, using technology to deliver content to mobiles in the format that now means 4 out of 5 people don't need to rotate their phone to keep up with the latest news on Stuff.co.nz.

Stuff Shorts stories, served vertically, will from today appear daily on Aotearoa's biggest digital news platform.

Stuff Shorts includes breaking and live news, explainers, audio, Stuff quizzes and polls, as well as travel, home and food inspiration.

Global research shows four out of five (82.5%) mobile phone users use their phones in portrait orientation.

Matt Headland, Managing Director of Brand Connections, says brands can elevate their digital advertising within Stuff Shorts formats.