Stuff Group wins global award for transformation strategy

New Zealand's Stuff Group has received international recognition for its business transformation at the International News Media Association (INMA) awards in London.

The organization's entry titled "Consciously Uncoupling" won the Best Innovation in Newsroom Transformation category, surpassing submissions from major media organizations including The Times, Sunday Times, and the Irish Independent.

In 2023, Stuff Ltd separated its multimedia journalism teams into two distinct entities: Stuff Digital, handling mass-market content, and Stuff Masthead Publishing, overseeing subscriber-focused digital and print products.

Under CEO Laura Maxwell's leadership, each business maintains its own Managing Director and dedicated teams. Nadia Tolich directs Stuff Digital while Joanna Norris oversees Masthead Publishing.

Matt Headland leads Brand Connections, the central commercial division supporting both business models.