Strong start for ThreeNews as audiences 'double screen' with the country's number one digital news site

The first ThreeNews broadcast achieved a 19.3% audience share in the 25-54 demographic, exceeding the 15.7% quarterly average.

Weekend stuff.co.nz visits rose 10% and page views jumped 17% as viewers engaged in "double screening" — watching TV while browsing the Stuff website.

Matt Headland called it "the biggest TV event the country has seen so far this year." The partnership with WBD was established just 12 weeks prior to launch.

The dual-platform approach is generating valuable first-party data and engagement metrics for commercial products.