Desktop Scroller
This colour indicates where your ad will appear
Overview
The Desktop Scroller format is a high impact portal format that replicates the same functionality as the mobile interscroller. This format drives high reach, engagement and awareness for advertisers.
Pricing
CPM
Delivery lead time
Stuff Build — 10 days
Targeting options
Live preview
Not showing? Clear your cookies.Specifications
| Specification | Detail |
|---|---|
| Creative size | 970 x 450px |
| Foreground | 970 x 450px |
| Background | 1440 x 900px |
| Accepted formats | Layered PSD |
| Max file size | 1MB |
| Layout | Multi-Asset |
| Assets required | 2 |
| Click-through URL | Required |
Interactive Rich Media
Our interactive media delivers dynamic, immersive experiences across every device on Stuff.co.nz. Cut through the digital clutter, drive high engagement, and help your clients stand out.
Add a Feature
Choose a feature that best meets the requirements of your brief. You can have multiple features in 1 base product.
Booked advertiser
Platform-wide creative requirements
These rules apply to all Stuff advertising. They sit on top of the format-specific specifications above — both must be met for your creative to go live.
Overview
- All advertising must conform to Stuff's Terms and Conditions.
- Creatives must not be sent in two parts. The creative must be received whole in one email.
- There is a limit of four rotating creatives per standard display advert.
- All creatives must click through to a new window.
- Creatives must not contain strobing effects.
- Only static creatives (.jpg or animated .gif) are accepted for Newsletters. Standard Flash and Rich Media are not compatible with all email programs.
- Any 3rd Party costs are to be paid for by the advertiser.
- Stuff will not accept advertisements that mislead the user (e.g. Windows dialogue boxes, error messages or editorial content).
- Creatives with a white background must have a one-pixel wide border.
- Stuff reserves the right to reject creatives that require a high percentage of CPU resources.
- All creative submissions are subject to reasonable approval by Stuff.
- Click URLs have a limit of 254 characters.
- All creative assets (landing page, advertiser's redirect, tracking pixels) must be secure (HTTPS).
Instruction and Material Deadline
- All Rich Media digital advertising is due no later than 5 working days prior to commencement.
- All Standard digital advertising is due no later than 3 working days prior to commencement.
- Late delivery of creative material is the responsibility of the Customer. The campaign will be deemed to have begun on the original start date.
- Stuff reserves the right to charge an additional processing fee of $150+GST where creative material is delivered after 3pm the day prior to campaign commencement.
- Support hours: 8:30am–5pm Monday to Friday (excluding public holidays).
- All creative material must be provided from an HTTPS server using a commercial CA-signed certificate.
Accepted Data Formats
- GIF, JPEG, PNG
- Third-party redirect tags (please supply JavaScript tags)
HTML5
- Stuff accepts HTML5 creative with a maximum 100KB file size for desktop and mobile campaigns.
- Please traffic a backup image (max 40KB) for your HTML5 creative as particular browsers don't support HTML5 fully.
- If providing a third-party adserved tag, ensure that the naming of all HTML5 assets uploaded into your adserver is 24 characters or less (including spaces).
All advertising is subject to our Advertising Terms & Conditions.
Ready to go digital?
Get in touch with our team to discuss how Desktop Scroller can work for your brand.
