Fillboard
This colour indicates where your ad will appear
Overview
A premium digital format aimed at enhancing viewability and user experience for ads served across desktop, tablet, and mobile devices. Fillboard is designed to ensure meaningful marketing outcomes.
Pricing
CPM
Delivery lead time
Stuff Build — 10 days
Live preview
Not showing? Clear your cookies.Specifications
| Specification | Detail |
|---|---|
| Creative size | Foreground: 970 x 350px Background: 1920 x 350px Leave-behind: 1920 x 90px |
| Accepted formats | Layered PSD |
| Format remarks | Due to scaling, both Foreground and Background must be provided as a layered PSD Main Banner (on load) 350px - Sticky Banner (on scroll) 90px |
| Max file size | 4MB |
| Layout | Multi-Asset |
| Assets required | 2 |
| Click-through URL | Required |
Interactive Rich Media
Our interactive media delivers dynamic, immersive experiences across every device on Stuff.co.nz. Cut through the digital clutter, drive high engagement, and help your clients stand out.
Add a Feature
Choose a feature that best meets the requirements of your brief. You can have multiple features in 1 base product.
Booked advertiser
Platform-wide creative requirements
These rules apply to all Stuff advertising. They sit on top of the format-specific specifications above — both must be met for your creative to go live.
Overview
- All advertising must conform to Stuff's Terms and Conditions.
- Creatives must not be sent in two parts. The creative must be received whole in one email.
- There is a limit of four rotating creatives per standard display advert.
- All creatives must click through to a new window.
- Creatives must not contain strobing effects.
- Only static creatives (.jpg or animated .gif) are accepted for Newsletters. Standard Flash and Rich Media are not compatible with all email programs.
- Any 3rd Party costs are to be paid for by the advertiser.
- Stuff will not accept advertisements that mislead the user (e.g. Windows dialogue boxes, error messages or editorial content).
- Creatives with a white background must have a one-pixel wide border.
- Stuff reserves the right to reject creatives that require a high percentage of CPU resources.
- All creative submissions are subject to reasonable approval by Stuff.
- Click URLs have a limit of 254 characters.
- All creative assets (landing page, advertiser's redirect, tracking pixels) must be secure (HTTPS).
Instruction and Material Deadline
- All Rich Media digital advertising is due no later than 5 working days prior to commencement.
- All Standard digital advertising is due no later than 3 working days prior to commencement.
- Late delivery of creative material is the responsibility of the Customer. The campaign will be deemed to have begun on the original start date.
- Stuff reserves the right to charge an additional processing fee of $150+GST where creative material is delivered after 3pm the day prior to campaign commencement.
- Support hours: 8:30am–5pm Monday to Friday (excluding public holidays).
- All creative material must be provided from an HTTPS server using a commercial CA-signed certificate.
Accepted Data Formats
- GIF, JPEG, PNG
- Third-party redirect tags (please supply JavaScript tags)
HTML5
- Stuff accepts HTML5 creative with a maximum 100KB file size for desktop and mobile campaigns.
- Please traffic a backup image (max 40KB) for your HTML5 creative as particular browsers don't support HTML5 fully.
- If providing a third-party adserved tag, ensure that the naming of all HTML5 assets uploaded into your adserver is 24 characters or less (including spaces).
All advertising is subject to our Advertising Terms & Conditions.
Ready to go digital?
Get in touch with our team to discuss how Fillboard can work for your brand.
