Native Video (The Post, The Press, Waikato Times)
This colour indicates where your ad will appearRepresentative of advertisements across The Post, The Press and Waikato Times
Overview
A native video ad unit that plays within the editorial feed across desktop and mobile. Native Video combines the engagement of video storytelling with the seamless, non-intrusive feel of native advertising to drive deeper brand consideration.
Pricing
CPM (ROS), CPM (Sections)
Coming SoonDelivery lead time
Own Build - 3 days
Targeting options
Specifications
| Specification | Detail |
|---|---|
| Video resolution | 1920x1080p |
| Video ratio | 16:9 |
| Accepted formats | MP4, MOV |
| Max file size | 500MB |
| Poster / thumbnail image | 600 x 343px (max 150KB, JPG or PNG) |
| Character limits | Headline: 36 characters (max) Description: 90 characters (max) Call to action: 20 characters (max) All character limits include spaces in the counts. |
| Click-through URL | Required |
Notes
The video will autoplay when in view without sound, and will pause when out of view. The video stops on end image and the user can hit the replay button to play video again with audio. While the video is autoplaying the user can click on mute button to play audio. Users can click on any part of the ad to go through to the client website. The audio level on video ads must be not be louder than -20 dB/LKFS, and peak audio levels may not rise above -2 dB/LKFS at any point. Our internal operations team will choose the label and call to action that is best suited to the product you are promoting.
Booked advertiser
Platform-wide creative requirements
These rules apply to all Stuff advertising. They sit on top of the format-specific specifications above — both must be met for your creative to go live.
Overview
- All advertising must conform to Stuff's Terms and Conditions.
- Creatives must not be sent in two parts. The creative must be received whole in one email.
- There is a limit of four rotating creatives per standard display advert.
- All creatives must click through to a new window.
- Creatives must not contain strobing effects.
- Only static creatives (.jpg or animated .gif) are accepted for Newsletters. Standard Flash and Rich Media are not compatible with all email programs.
- Any 3rd Party costs are to be paid for by the advertiser.
- Stuff will not accept advertisements that mislead the user (e.g. Windows dialogue boxes, error messages or editorial content).
- Creatives with a white background must have a one-pixel wide border.
- Stuff reserves the right to reject creatives that require a high percentage of CPU resources.
- All creative submissions are subject to reasonable approval by Stuff.
- Click URLs have a limit of 254 characters.
- All creative assets (landing page, advertiser's redirect, tracking pixels) must be secure (HTTPS).
Instruction and Material Deadline
- All Rich Media digital advertising is due no later than 10 working days prior to commencement.
- All Standard digital advertising is due no later than 3 working days prior to commencement.
- Late delivery of creative material is the responsibility of the Customer. The campaign will be deemed to have begun on the original start date.
- Stuff reserves the right to charge an additional processing fee of $150+GST where creative material is delivered after 3pm the day prior to campaign commencement.
- Support hours: 8:30am–5pm Monday to Friday (excluding public holidays).
- All creative material must be provided from an HTTPS server using a commercial CA-signed certificate.
Accepted Data Formats
- GIF, JPEG, PNG
- Third-party redirect tags (please supply JavaScript tags)
HTML5
- Stuff accepts HTML5 creative with a maximum 100KB file size for desktop and mobile campaigns.
- Please traffic a backup image (max 40KB) for your HTML5 creative as particular browsers don't support HTML5 fully.
- If providing a third-party adserved tag, ensure that the naming of all HTML5 assets uploaded into your adserver is 24 characters or less (including spaces).
Delivery Details
Deliver creative via AdTracker Online (ATOL) or email to mastheadcreative@stuff.co.nz, include the word DIGITAL in the subject line as well as your business name.
All advertising is subject to our Advertising Terms & Conditions.
Ready to go digital?
Get in touch with our team to discuss how Native Video (The Post, The Press, Waikato Times) can work for your brand.
