Native Video
NativeMobile WebMobile AppsDesktop
This colour indicates where your ad will appear
Overview
A native video ad unit that plays within the editorial feed across desktop and mobile. Native Video combines the engagement of video storytelling with the seamless, non-intrusive feel of native advertising to drive deeper brand consideration.
Pricing
CPM
Delivery lead time
Own Build — 3 days
Targeting options
GeographicSectionalBehaviouralDemographicPlatformContextual
Live preview
Not showing? Clear your cookies.Specifications
| Specification | Detail |
|---|---|
| Video Resolution | 1920x1080p |
| Video Ratio | 16:9 |
| Accepted formats | MP4 |
| Max file size | 500MB |
| Character limits | Headline: 36 characters (max) Description: 90 characters (max) Call to action: 20 characters (max) All character limits include spaces in the counts. |
| Layout | Standard |
| Assets required | 1 |
| Click-through URL | Required |
Booked advertiser
Platform-wide creative requirements
These rules apply to all Stuff advertising. They sit on top of the format-specific specifications above — both must be met for your creative to go live.
Overview
- All advertising must conform to Stuff's Terms and Conditions.
- Creatives must not be sent in two parts. The creative must be received whole in one email.
- There is a limit of four rotating creatives per standard display advert.
- All creatives must click through to a new window.
- Creatives must not contain strobing effects.
- Only static creatives (.jpg or animated .gif) are accepted for Newsletters. Standard Flash and Rich Media are not compatible with all email programs.
- Any 3rd Party costs are to be paid for by the advertiser.
- Stuff will not accept advertisements that mislead the user (e.g. Windows dialogue boxes, error messages or editorial content).
- Creatives with a white background must have a one-pixel wide border.
- Stuff reserves the right to reject creatives that require a high percentage of CPU resources.
- All creative submissions are subject to reasonable approval by Stuff.
- Click URLs have a limit of 254 characters.
- All creative assets (landing page, advertiser's redirect, tracking pixels) must be secure (HTTPS).
Instruction and Material Deadline
- All Rich Media digital advertising is due no later than 5 working days prior to commencement.
- All Standard digital advertising is due no later than 3 working days prior to commencement.
- Late delivery of creative material is the responsibility of the Customer. The campaign will be deemed to have begun on the original start date.
- Stuff reserves the right to charge an additional processing fee of $150+GST where creative material is delivered after 3pm the day prior to campaign commencement.
- Support hours: 8:30am–5pm Monday to Friday (excluding public holidays).
- All creative material must be provided from an HTTPS server using a commercial CA-signed certificate.
Accepted Data Formats
- GIF, JPEG, PNG
- Third-party redirect tags (please supply JavaScript tags)
HTML5
- Stuff accepts HTML5 creative with a maximum 100KB file size for desktop and mobile campaigns.
- Please traffic a backup image (max 40KB) for your HTML5 creative as particular browsers don't support HTML5 fully.
- If providing a third-party adserved tag, ensure that the naming of all HTML5 assets uploaded into your adserver is 24 characters or less (including spaces).
All advertising is subject to our Advertising Terms & Conditions.
Ready to go digital?
Get in touch with our team to discuss how Native Video can work for your brand.
