What Kiwis think, feel and do. We find out.
How it works
From topic to insight in six steps. We run the whole thing. You get the results.
01
Topic Identification
Our Commercial and Editorial teams identify a compelling survey topic aligned with current audience interests.
02
Partnership Assessment
The Commercial team assesses partnership opportunities and aligns brand objectives with the research agenda.
03
Questionnaire Design
Our Data & Insights specialists design the questionnaire, ensuring robust methodology and actionable outputs.
04
Campaign Creation
Marketing campaigns are created and executed across Stuff's platforms to drive survey participation.
05
In-field Survey
Up to 3-week in-field survey period with sponsor opt-in options for additional data collection.
06
Analysis & Insights
Results are analysed and insights are workshopped directly with partners to inform strategy and decision-making.
Why NowNext?
Because our audience is Aotearoa. And they're already telling us things.
Your name, next to news people trust
Position your brand alongside trusted, data-driven journalism that New Zealanders respect.
You'll know things your competitors don't
Unique insights into what Kiwis think, feel and do — directly from Stuff's engaged audience.
Insights that become stories
Survey results generate newsworthy content that drives earned media and brand visibility.
First-party data. Genuinely first.
Data from NZ's largest news audience — not modelled, not estimated, not bought in.
Let's unlock insights together
Tell us what you want to understand about Kiwis. We'll design a survey, run it across our audience, and turn what we find into something your brand can use.
