Stuff Sustainability

Our Commitment – 25% reduction in emissions by 2025

Our purpose at Stuff is to enable Kiwis to thrive. Not just for today and tomorrow, but forever.

As New Zealand’s largest media organisation connecting with 3.1 million Kiwis every month, we have a responsibility to use our reach to inform and educate our communities on the issues that matter.

The Forever Project

The Forever Project represents Stuff’s commitment to covering the climate crisis, the steps we take as a company to reduce our environmental impact, and the ways we work with other companies to tackle problems.

Editorially, we’ve assembled a world-class reporting team dedicated to making climate change feel tangible and urgent, through stories that convey the scale of the challenges ahead and hope for a better future. The Forever Project includes compelling digital coverage, a quarterly print publication, interactives, podcasts and events.

It builds on Stuff’s Quick! Save the Planet project which aimed to disturb New Zealanders’ complacency over climate change. It was a huge success with traffic to Stuff’s climate change section increasing by more than 4000 percent. In 2019 Stuff also played a key role in coordinating the NZ media industry to join global journalism initiative Covering Climate Now.

Reducing our emissions

As a proud signatory of the Climate Leaders Coalition (2017), Stuff has made a commitment to walk the talk, measuring our greenhouse gas emissions and setting an ambitious reduction target.

In FY19 Stuff measured its scope 1 and 2 emissions capturing all fuel, refrigerants and electricity used across the business, setting a target to achieve a 25% reduction in scope 1 and 2 emissions by 2025 using a science-based approach that seeks to limit global warming to 1.5 degrees.

After assessing FY20 emissions, Stuff is well on track towards achieving its 2025 target:

  • Scope 1 and 2 emissions decreased by 15% in FY20 (this includes a 20% reduction in Scope 1 (fleet fuel) and a 10% reduction in Scope 2 (purchased electricity).
  • Scope 3 emissions decreased by 22% in FY20
  • Overall FY20 gross CO2e emissions (all scopes) are down 22% on FY19.

Stuff acknowledges the impact of Covid-19 in driving down FY20 emissions and while we expect to see a lesser reduction in FY21, we will focus on retaining some of the behaviour change that drove the reductions (e.g. travelling less), into our operations.

Stuff will offset its FY20 emissions using Air New Zealand’s Fly Neutral carbon offset programme which invests half of their credits in NZ forestry and the remainder in international biodiversity and sustainable energy projects, through US carbon offset provider ClimateCare.

Going forward, we will continue working with suppliers to refine our scope 3 emissions and work on implementing our emissions reduction plan.

Sustainable Newspapers

Our print plants (in Petone and Christchurch) won a Kodak Sonora Plate Green Leaf Award for their world-class environmentally friendly initiatives including chemical-free plant processing, using recycled waste or by-products and biodegradable vegetable-based ink, recycling waste paper and aluminium plates, using environmentally-friendly cleaning products, sourcing products that are sustainable and non-toxic and using time-sensored LED lights to minimise energy consumption.

Sustainable Events

Stuff Events runs many of NZ’s largest and most iconic events including Ports of Auckland Round the Bays, the Central Districts Field Days, the Night Noodle Markets and the Women of Influence Awards (in partnership with Westpac).Stuff has led the way in making sustainability a key priority for its entire events portfolio and continues to make improvements to reduce each event’s environmental footprint.

Using an award-winning three-stage waste management process, the Stuff Events team aims to increase the amount of waste diverted from landfill year-on-year.

Stuff Events diverted 72.4% of waste from all its FY19 events. Zero-waste events are the ultimate goal.

Other Memberships

As a member of Gen Less (a NZ Government Energy Efficiency and Conservation Authority initiative) we are committed to decreasing our energy-related greenhouse gas emissions.

Stuff is also a proud member of the Sustainable Business Council which aims to mainstream sustainability within the NZ business community.