Partner with us

Local ownership and an inspiring sense of mission and purpose allows us to forge our own path with no restrictions. This isn’t just how we think, it’s how we work. 

Partnering with Stuff gives you access to experts in creating content and experiences which engage, surprise and rally Kiwis across the motu. Here are some examples of ways we can partner with you for maximum brand impact.

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Harakeke is our strategic and editorial studio at the heart of Stuff, weaving brand stories into the Stuff people care about. Our results-driven creative team, backed with data, insights and an in-built, multi-platform audience (the largest in Aotearoa), loves nothing more than solving business and brand challenges through breakthrough storytelling that connects.

Visit Harakeke Showcase


Experiencing a brand in person drives deep audience connection and can allow creativity that other mediums can’t. Partnering with Stuff’s event team opens doors to a team of experiential experts who work collaboratively with partners to deliver the best possible experience for both brands and attendees, typically reaching over 360,000 Kiwis each year.

Visit Stuff Events

Round The Bays
Southern Cross Round The Bays - NZ’s largest mass-participation event, and one of the worlds first fun runs attracting nearly 30,000 participants to the Auckland waterfront every year.


NowNext uses a quantitative survey method to tap into the hearts and minds of New Zealanders and gather their views on key topics. These topics present the opportunity to partner with commercial sponsors.The Stuff platform reach and engagement creates a point of difference to capture this key information for partnered businesses. 

How does NowNext work

  • Key topics identified by our dedicated Commercial and Editorial teams.
  • Commercial partnership opportunities are assessed and aligned to the topics. Arrangement is formed including sponsorship and brand exposure via marketing campaigns.
  • Questionnaire design and development led by the specialist Data & Insights Team, with Commercial and Editorial teams. 
  • Marketing campaign and questionnaire approved by Customer Council
  • To capture your audience’s attention, the Marketing team creates a Media Plan (digital & print) and advertisements.
  • Survey in-field for up to 3-weeks. A respondent opt-in tick box is included to receive information directly from the sponsor once the survey has ended.
  • Research findings analysed and insights pack prepared by the Data & Insights team. Workshopped with commercial partner to discuss application of insights into their business.


Podcasts are increasingly popular with consumers. Yet media spend in this area hasn’t kept up. There’s huge opportunity for brands to get involved in this space and be the brand in Kiwis’ ears. When partnering with Stuff on podcasts, you don’t just get a mention - our team works with you to bring your brand seamlessly into the listener journey, ensuring memorable brand moments.

Content Partnerships

There are a range of ways your brand can partner with Stuff using content to tell your audience a deeper story. You can engage through multiple channels including print and digital articles, custom publications and interactive premium storytelling. We guarantee placement in print and/or digital drivers with committed page views to ensure sponsored content gets optimal engagement.

Want to try something different?

These are just a few ways we bring partnerships to life, but we’re always on the lookout for brands who want to try something a little different. If you’re searching for creative ways to connect with your customers we’d love to have a chat.

Get in touch

Our Brands

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