Partner with us

Local ownership and an inspiring sense of mission and purpose allows us to forge our own path with no restrictions. This isn’t just how we think, it’s how we work. 

Partnering with Stuff gives you access to experts in creating content and experiences which engage, surprise and rally Kiwis across the motu. Here are some examples of ways we can partner with you for maximum brand impact.

Two men having a conversation at a table


Experiencing a brand in person drives deep audience connection and can allow creativity that other mediums can’t. Partnering with Stuff’s event team opens doors to a team of experiential experts who work collaboratively with partners to deliver the best possible experience for both brands and attendees, typically reaching over 360,000 Kiwis each year.

Visit Stuff Events

Round the bays
Ports of Auckland round the bays - NZ’s largest mass-participation event, and one of the worlds first fun runs attracting nearly 30,000 participants to the Auckland waterfront every year.


NowNext uses a quantitative survey method to tap into the hearts and minds of New Zealanders and gather their views on key topics. These topics present the opportunity to partner with commercial sponsors.The Stuff platform reach and engagement creates a point of difference to capture this key information for partnered businesses. 

How does NowNext work

  • Key topics identified by our dedicated Commercial and Editorial teams.
  • Commercial partnership opportunities are assessed and aligned to the topics. Arrangement is formed including sponsorship and brand exposure via marketing campaigns.
  • Questionnaire design and development led by the specialist Data & Insights Team, with Commercial and Editorial teams. 
  • Marketing campaign and questionnaire approved by Customer Council
  • To capture your audience’s attention, the Marketing team creates a Media Plan (digital & print) and advertisements.
  • Survey in-field for up to 3-weeks. A respondent opt-in tick box is included to receive information directly from the sponsor once the survey has ended.
  • Research findings analysed and insights pack prepared by the Data & Insights team. Workshopped with commercial partner to discuss application of insights into their business.


Podcasts are increasingly popular with consumers. Yet media spend in this area hasn’t kept up. There’s huge opportunity for brands to get involved in this space and be the brand in Kiwis’ ears. When partnering with Stuff on podcasts, you don’t just get a mention - our team works with you to bring your brand seamlessly into the listener journey, ensuring memorable brand moments.

Content Partnerships

There are a range of ways your brand can partner with Stuff using content to tell your audience a deeper story. You can engage through multiple channels including print and digital articles, custom publications and interactive premium storytelling. We guarantee placement in print and/or digital drivers with committed page views to ensure sponsored content gets optimal engagement.

Want to try something different?

These are just a few ways we bring partnerships to life, but we’re always on the lookout for brands who want to try something a little different. If you’re searching for creative ways to connect with your customers we’d love to have a chat.

Get in touch

Our Brands

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The Dominion Post
The Press
Waikato Times
NZ House & Garden
New Zealand Gardener
The TV Guide
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The Southland Times
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Manawatu Standard
The Timaru Herald
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Stuff Ads
Pou Tiaki
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Your Weekend
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Farming First
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Papakura Courier
Piako Post
Rodney Times
Saturday Express
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The Tasman Leader
Taupo Times
Upper Hutt Leader
Western Leader
Whangarei Leader
Stuff Events
The Whole Truth