Advertise in Digital

Being online is a given. But not all digital is the same. With Stuff you’re guaranteed a trusted environment for your brand’s online presence.

Some digital environments damage brand health, while others build it. News environments are considered 4x more trusted than social media. And with Stuff, you’re guaranteed a trusted place for your digital presence, not to mention a massive range of options for digital placements.

New digital sites for The Post, The Press and the Waikato Times provide advertising partners with a powerful omnichannel network, and new opportunities across audio and video.

Put your best foot forward by getting in front of local communities.

Kiwis are increasingly looking to shop and support local wherever we can, 65% of us in fact! By adding Neighbourly into your marketing mix you’ll increase the trust locals have in your business or organisation and be able to directly engage your community. Neighbourly helps create one-to-one conversations with potential customers spanning Kaitaia to Bluff. Add value to your community through helpful posts, local insights and tips to help neighbours live their best local life. By helping neighbours stay connected with their neighbours and nearby businesses we can help Kiwis build safer, friendlier and more connected places to call home.

Digital Audio is taking the world by storm and we can get your business straight into the ears of listeners who care.

Podcast engagement is on the rise because listeners can self-select content they’re interested in. We can match your business’s advertising with podcasts that reach your desired audience. Amplify your reach by pairing your advertising with Stuff’s award-winning podcasts. Spanning a range of topics from the massively popular true crime to property, parenting, and politics - Stuff Podcasts has it all. Available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and Stuff.co.nz, our podcasts average 4,000 listens per day (across all Stuff podcasts). View our full range of podcasts here.

Let your brand come alive with the art of video storytelling.

Stuff Video gives advertisers a dedicated video advertising platform that is local and brand-safe – you can trust that when your ads play on our site, they’ll be next to high quality, appropriate videos. Videos are accessible on desktop, tablet and mobile from Stuff’s homepage, as well as within articles. Video, particularly short-form video, is increasingly popular. In fact 78% of Kiwis watched video that was 10 min or less in their most recent online video session. Give your business greater leverage by placing your videos in front of 2.5M Stuff users each month.

Specialist content, direct to readers' inboxes.

Our eDM audience is highly engaged - they want to hear from us. They have opted in to receive our content and with open rates of 45%, they sit well above the industry average of 26%. Deeper engagement with our content means they are more likely to engage with yours. From our Travel and Stuff to Watch eDMs in the Lifestyle category to the latest goings-on in News; you can choose the category that best targets your audience.