Amplify your reach by pairing your advertising with Stuff’s award winning podcasts. Spanning a range of topics from the massively popular true crime to property, parenting, and politics - Stuff Podcasts has it all.
Downloaded 12 million times and counting, our podcasts are available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, and Stuff.co.nz.
Did you know?
- Research from 2022 show that New Zealand had the highest weekly listening to Podcasts in the world.¹
- Weekly podcast listeners in NZ average five podcast episodes in the last week.¹
- Podcasts are attracting a younger audience - reaching 54% of Kiwis aged 16-34 have listened to a Podcast in the last week.¹
Why include audio advertising in your next marketing campaign?
- All forms of audio provide a positive ROI but digital audio and podcasting advertising show an even more substantial average return in investment²
- It’s brand safe. Advertising in podcasts ensures that your brand is in a safe environment
- Increased brand affinity - 50% podcast listeners say they are more likely to consider a brand, product, or service due to their affinity for podcasts³
- Be heard when you can’t be seen - audio impressions are the only impressions that can impact a consumer while the device is in use but not in view⁴
- Connect with highly engaged audiences - podcasts are often well-researched, which means the stories are in-depth, the audiences are deeply engaged, and it’s memorable
Sponsorship Examples
If you would like more information about audio advertising please click here
Source: Megaphone Feb 2023 ¹Edison Research - The Infinite Dial NZ 2022 ²Analytic Partners - Audio as part of your media mix 2021 ³Fresh Focus NZ Podcast Research, 2019 ⁴IAB NZ Audio Playbook 2020
