Stuff x Sky RWC partnership
Audience the winner on the day
Stuff and Sky joined forces to provide a powerful omnichannel experience for the Rugby World Cup in Paris, bringing Kiwi fans closer to the action throughout the seven-week tournament.
4.6 MILLION
unique visitors went to the Stuff RWC section during the event
30 MILLION+
page views
600,000+
video views of live & delayed games
66%
watched on mobile
PARTNER
Sky New Zealand
OBJECTIVE
Drive traffic, increase engagement & video views
REGION
Nationwide
CHANNELS USED
Digital & Print incl. Sponsored Content
Overview
The RWC 2023 partnership saw Stuff deliver 12 premium matches, including the semi-finals and final. Six of these were streamed live and six were delayed. All were available free on Stuff’s Rugby World Cup hub.
In addition to the live-streamed matches, the hub was a one-stop shop for fans, featuring 24/7 tournament news, commentary from Stuff experts, and a bespoke, premium environment for sponsors and advertising partners.
The partnership enabled unrivalled national reach, with audiences across Stuff.co.nz, Neighbourly and Sky reaching 2.9 million New Zealanders every month (69% of the population).
Results
The results were phenomenal:
- 4.6 million unique visitors went to the Stuff RWC section during the event
- More than 30m page views
- More than 600,000 video views of our live and delayed games
- 66% watched on mobile
- Te reo commentary had more than 47,000 views across the tournament!
The two media companies also successfully collaborated on the FIFA Women’s World Cup™ across July and August 2023. Stuff attracted more than 13 million page views within the purpose-built FIFA Women’s World Cup hub on stuff.co.nz.
The partnerships delivered a new sports experience for Stuff and increased overall audience and engagement for the games.
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