Anna Magasiva joins Stuff Group as Director of Agency

One of New Zealand’s most loved and respected agency leaders, Anna Magasiva, is joining Stuff Group as Director of Agency from next month, reporting into Commercial Director Jaana Collins.

Magasiva, currently Group Business Director at oOh! Media New Zealand, has more than 20 years of senior advertising experience across editorial, radio, digital and outdoor channels. Previous roles include Group Head - Agency Sales at MediaWorks and Head of Brand - Commercial at Bauer Media Group.

Collins says she is thrilled Magasiva is joining Stuff Group as the organisation cements its senior commercial leadership team.

“We are enormously focused on ensuring success for our commercial partners across our large suite of Stuff products and Anna is known as someone deeply committed to delivering for clients,” she says. “Her relationships, knowledge of the landscape, extensive experience and drive for excellence is second to none.”

Magasiva says she is excited to join the country’s leading media organisation.

“I’ve long admired Stuff as a business; its independent, trusted journalism resonates with me personally and I believe Stuff consistently delivers the best New Zealand editorial content. I’m hugely looking forward to working with Jaana and the team to achieve best-in-market results for our agency partners and their clients.”

Collins says Stuff’s Commercial team has had a busy 12 months, launching new live sport partnerships, new content partnerships with the likes of Paddy Gower and Brodie Kane, and connecting strategic partners with Stuff’s large and growing audiences across both Stuff Digital Ltd and Masthead Publishing.

“Having someone like Anna who is well known, trusted and respected within our industry aligns perfectly with what Stuff is about, and I know our team will really benefit from her skillset.”

Magasiva starts in May.