Large audiences and engagement for most accessible America’s Cup coverage ever

New Zealanders watched more than 12.4 million minutes of thrilling America’s Cup action on Aotearoa’s number one news site stuff.co.nz over the past two months - on any device, at any time in a truly innovative partnership.

Weeks of epic racing on the water off Barcelona culminated in a superb victory for Emirates Team New Zealand in the 37th Louis Vuitton America’s Cup over the weekend.

Stuff Group’s live and free coverage of the entire regatta - in a groundbreaking partnership with Warner Bros. Discovery, Emirates Team New Zealand and brought to Kiwis by Toyota New Zealand - saw Kiwis flock to the America’s Cup hub on stuff.co.nz.

Stuff Digital Managing Director Nadia Tolich says the broadcast partnership delivered the most accessible America’s Cup coverage ever.

“Our coverage, and the massive numbers and engagement it drove, has cemented our place as New Zealand’s home of live sport, building on our successes broadcasting the Fifa Women’s World Cup and the Rugby World Cup last year. We brought Kiwis live, lively and truly comprehensive coverage of the America’s Cup.

“Much like Emirates Team New Zealand brought unprecedented levels of innovation to the racing, this partnership saw truly innovative sports broadcasting that allowed Kiwis to watch races anywhere on any device at the time that suited them best.”

Stuff Brand Connections Managing Director Matt Headland says Stuff’s coverage demonstrates its market-leading engagement with audiences across the motu.

“We saw very impressive audience engagement with America’s Cup content and the live racing. 207,000 hours - that’s 12.4 million minutes - of America’s Cup video was viewed and pageviews on America’s Cup content reached almost 6 million. Not only did this ensure Kiwis didn’t miss a minute of Team New Zealand’s road to victory, it meant maximum impact and exposure for our commercial partners.”

Tolich says the coverage also saw impressive collaboration internally across Stuff Group, leveraging the market-leading talent Stuff is home to.

“I’m so proud of the brilliant team we had on the ground in Barcelona covering every aspect of the event on and off the water, with unrivalled behind-the-scenes access to Team New Zealand. It was a huge effort back home too, from the ThreeNews team to our masthead publications, our product team to our commercial team. Together they made our coverage absolutely unmissable.”

Source: Adobe Analytics