New digital home for NZ House & Garden, NZ Gardener

Two of New Zealand’s most-loved premium lifestyle magazines have a new digital home on The Post’s news site, with benefits for both advertisers and subscribers.

Content from Stuff Group’s premium magazine titles NZ House & Garden and NZ Gardener will now be available on dedicated sections on thepost.co.nz, which has been growing its national audience since launching around 18 months ago.

The content will also be available for subscribers on the South Island’s digital site, The Press, as well as the Waikato Times.

Stuff Brand Connections Managing Director Matt Headland says the expanded content offering opens up new opportunities for Stuff Group’s commercial partners.

“More than half of the readers of NZ House & Garden and NZ Gardener are homeowners or the main shopper in their household*, making them a valuable audience for advertisers. Their new digital home on thepost.co.nz means our partners can reach a larger, more diverse audience, we can offer more insights on engagement through first-party data and brands can target these high-value readers in a premium digital environment.”

Stuff Masthead Publishing Managing Director Joanna Norris says the addition of premium lifestyle content is the perfect complement to the news, analysis and features The Post’s award-winning business and political journalists deliver every day.

“We’re always looking at how we can add more value for our subscribers. This latest addition to our offering of beautifully told New Zealand stories makes The Post an unmissable destination for Kiwis across the country who value high quality content - from Parliament house to the greenhouse!”

The addition of premium lifestyle content is the latest enhancement to Stuff Group’s content offering on its subscription digital news sites. The Post became the digital home of current affairs title North & South in June, and content from Stuff Group’s Sunday and Your Weekend magazines is also available online to The Post, The Press and Waikato Times digital subscribers.

*Source: Nielsen CMI Q3 23 - Q2 24