Strong start for ThreeNews as audiences ‘double screen’ with the country’s number one digital news site

Aotearoa’s new 6pm news bulletin, ThreeNews, has delivered exceptionally strong ratings on-air and driven more Kiwis to the country’s number one digital news site stuff.co.nz.

Saturday’s first ever ThreeNews bulletin received a 19.3% share in the key 25-54 demographic, up from the average 15.7% share the Saturday night bulletin had over the past quarter and up from the 17.3% share it received on the same Saturday last year*. The results are made all the more impressive considering the strong competition from the televised Warriors and All Blacks games.

Traffic to stuff.co.nz was up 10% over the weekend compared to last week**, with innovative audience participation opportunities and familiar Stuff products such as the Stuff Quiz in ThreeNews encouraging viewers to ‘double screen’ as they watched the bulletin. Page views were up 17% this weekend over last**.

Stuff Brand Connections Managing Director Matt Headland says the new bulletin showcased the market-leading audience engagement Stuff is known for.

“The launch of ThreeNews is the biggest TV event the country has seen so far this year. Just 12 weeks after establishing our partnership with Warner Bros. Discovery, we have delivered a slick and innovative news product that furthers Stuff’s position as a leader in audience engagement. This gives our commercial partners opportunities to deeply connect with Kiwis at scale on air and on site, wherever they are and however they are consuming their news, right across the day.”

The weekend’s strong numbers for linear TV, live streams and Stuff’s digital audience demonstrate Stuff Group’s ability to understand and shape unique audience journeys that brands can leverage.

“We get New Zealand better than any other media organisation. We have been ramping up our first party data through registrations and audience engagement, including the much-loved Stuff Quiz. As double screening continues to rise with the integration of the quiz and new opportunities for audiences to participate in the bulletin, we will deepen our ability to segment and target audiences and open up new commercial products for our partners,” says Headland.

Samantha Hayes fronts the first hour-long ThreeNews bulletin tonight (July 8) at 6pm.

*Source: Warner Bros. Discovery

**Source: Stuff Group