Stuff boosts data and insights capability with key hires

Female and male smiling

Stuff has made two key appointments to its Data & Insights team that will strengthen its advantage as a customer-focused, insights-driven business.

Amanda Lane joins the team as Head of Research and Insights, while Noel Gessler engages as Head of Data Governance.

Amanda has 20 years of experience acquired both abroad (UK and Switzerland), and locally. She has worked for P&G and Lion Breweries, helping to unlock new markets and increase profit generation. Amanda inspires a business-wide curiosity for understanding consumers, articulating the voice of consumers to shape, direct and grow sales.

Noel has extensive global data management experience in South Africa, the USA, Australia, and locally across a number of organisations including Fonterra, Goodman Fielder, Deloitte, and Cap Gemini Ernest & Young. He is talented at assessing business needs and implementing the best technology solutions, frameworks and processes to meet the needs of the business. 

Chief Data & Insights Officer Dina Hay says building a strong data and insights capability is a priority focus for Stuff in 2022. “Investing in data means we are able to provide our audiences and our commercial partners with more of what they want and need.”

“Amanda’s ability to put the customer at the heart of an organisation is invaluable to our service offering to media agencies, advertisers, business partners, and our internal teams. While Noel’s mastery of global data management and governance are critical foundations for strengthening Stuff’s data and insights offering.” 

“With Amanda and Noel on board, we are well placed to help supercharge Stuff’s data and intelligence to deepen our understanding of New Zealanders and help us fulfil our mission to make Aotearoa a better place.”

Latest News

Our Brands

Stuff Logo
Digital News Sites
Neighbourly logo
The Post logo
The Press logo
Waikato Times logo
NZ House & Garden
New Zealand Gardener
The TV Guide
Sunday Star Times
Sunday News
Marlborough Express
The Southland Times
Taranaki Daily Times
Manawatu Standard
The Timaru Herald
Nelson Mail
Ensemble
Pou Tiaki
Email Newsletters
Homed
Prosper
Your Weekend
Sunday Logo
Travel
The Forever Project
Farming First
AgTrader
Cambridge Edition
Central Leader Logo
East & Bays Courier
Eastern Courier
Feilding-Rangitikei Herald
Franklin County News
Hamilton Press
The Hutt News
Kapi-mana News
Manukau Courier Logo
Matamata Chronicle
The Nelson Tasman Leader
Nor-west News Logo
North Harbour News Logo
North Shore Times Logo
North Taranaki Midweek
Northern News
Northern Outlook
Papakura Courier Logo
Piako Post
Rodney Times Logo
Weekend Express
South Waikato News
Taranaki Star
Taupo Times
Upper Hutt Leader
Western Leader Logo
Whangarei Leader
Stuff Events
Southern Outlook Logo
NZ Farmer Logo