Stuff Group appoints WeThinkMedia as exclusive Australian advertising partner

Stuff Group, New Zealand’s top digital and print media company, has appointed WeThinkMedia as its exclusive advertising sales representative in Australia.

The publisher of the country’s largest digital news site stuff.co.nz; a large stable of mastheads including national titles The Post and Sunday Star-Times; regional and community titles plus social site Neighbourly and magazines all underpinned by video and audio platforms, collectively delivers more than 3.4 million monthly visitors across its ecosystem, an unparalleled opportunity for Australian brands.

Stuff Group Brand Connections Managing Director Matt Headland says the partnership with WeThinkMedia delivers seamless access to all of Stuff Group’s audiences with opportunities for data and customer journeys across digital, print, video, audio and events.

“Stuff has recently agreed a new collaboration model with MediaWorks, New Zealand’s only Outdoor and Radio media business and we are also delivering a 6pm TV news bulletin each day from July 6, in a deal with Warner Bros. Discovery. These innovative new partnerships together with the enormous scale Stuff Group delivers 24/7 across channels has created a unique offering in the New Zealand market, with all of the deep insights into Kiwi consumer behaviour that these partnerships can offer.”

Stuff’s Director of Agency Jaana Collins says the WeThinkMedia partnership will deliver high-quality solutions for advertisers as Stuff deepens its reach in the Trans-Tasman market.

“WeThinkMedia’s experience and understanding of the Australian media landscape married with Stuff’s expansive news and lifestyle products and drive into video and audio is an exciting opportunity to work with our customers to innovate in ways which weren’t possible before,” she says. “Through our creative integration studio Harakeke, we are changing the way audiences connect with brands through products like our partnership with Team New Zealand for live, all day coverage of the upcoming America’s Cup yachting regatta.”

Peter Wiltshire, Founder of WeThinkMedia, says the company is proud to be appointed as Stuff Group’s advertising sales representative in Australia.

"This partnership allows us to offer our clients access New Zealand's largest digital news website and a broad ecosystem of products both national and local. We look forward to leveraging our expertise to deliver exceptional advertising outcomes for our clients and Stuff Group."

“As Australia’s largest independent media sales agency, and with our expertise in the New Zealand market spanning Digital, TV, BVOD, Radio and OOH, we can proudly call ourselves the ‘Home of NZ Media’, offering a single source of service to unlock the New Zealand market.”

Jane Stucci, Head of Sales, says: "We're thrilled to partner with Stuff. This further strengthens WeThinkMedia's 'Home of NZ Media' positioning. Our experienced media team can share a whole-of-market view and provide comprehensive insights and recommendations to advertisers about opportunities in the Kiwi market, with the streamlined ease of one point of contact."