Stuff is number one in print and digital, and leads in Auckland

Stuff has retained its national leadership position and has the biggest Auckland reach according to the latest Nielsen data. Stuff reaches nearly 3.4 million Kiwis a month across print and digital, including New Zealand’s number one news website.  

Stuff’s print products continue to play an important role in the lives of New Zealanders and provide the biggest print reach in Aotearoa. Every month 2.6 million Kiwis read a Stuff newspaper or magazine, including two-thirds of the main household shoppers and business decision-makers. 

Stuff is also number one in print and digital across the key regions of Waikato, Wellington and Canterbury, in addition to Auckland.

Executive Commercial Director Matt Headland says Stuff offers excellent reach and scale for brands wanting to connect with customers across trusted news and entertainment platforms.

“Our wide-ranging mix of digital and print options means we can target and scale to deliver maximum benefit for our advertising partners,” he said.  

Chief Content Officer Joanna Norris says Stuff’s team of journalists delivers coverage that is an essential part of the day for Kiwis. “To win the audience in Tāmaki Makaurau, as well as the whole country, is testament to the strength of our Auckland newsroom and their tenacious reporting. 

“With NZ’s most loved news site, an extensive range of newspapers and magazines, and more journalists than anyone else across the country, we love that Kiwis value our journalism and turn to us time and time again for world-class news and content.”

Kiwis are also devouring Stuff’s market-leading magazines for inspiration and escapism. NZ House & Garden keeps the top spot in the life & style category with more than 40% readership reach lead over its nearest news stand competitor. NZ Gardener has blossomed into 2023 with 6% growth on the previous quarter. 

Stuff’s newspaper-inserted magazines are also on the up with Saturday’s Your Weekend growing 2% for the quarter, and Sunday increasing by 3%.

“Now more than ever New Zealanders are relishing the chance to sit down and relax with a great magazine, filled with gorgeous imagery and authentic stories of life in Aotearoa,” says Head of Life Media Sarah Stuart. “That’s why magazines remain such a powerful marketing tool for brands.”